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Pricing New products in Retail

Join us in an insightful conversation to discover the secrets behind successful retail pricing strategies for new products🚀🔥👍

Finding the right price for new products is a challenge that all retailers regularly encounter. The lack of historical data on the new products makes it challenging to find the right price, resulting in lost profits.

FutureUP's Founder & CEO, George Boretos, joins expert in retail pricing Kiran Gange to explore real-world examples, expert tips, and proven techniques to help you navigate the complexities of pricing in retail. Tune in for a deep dive into the art and science of pricing new products.

What You’ll Learn:

➡️Key internal and external factors to consider or how to incorporate macro & market conditions, the competition landscape, supply & cost constraints, and other important parameters into your pricing strategy

➡️Common pricing pitfalls to avoid, like "lazy" pricing and simplistic cost-plus

➡️The importance of psychological pricing and how the consumer's perceptions may influence your new product launch

➡️How to use new tools and methodologies like Predictive AI, Neuroscience, Pricing research, and benchmark pricing data for success

Watch the discussion here!


Interested in learning more about AI-Powered Price Optimization and Strategic Forecasting?

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