A 25-year journey of pricing and AI innovation
FutureUP helps companies uncover hidden revenue and margin opportunities through AI-powered pricing intelligence. Built on 25+ years of pricing, forecasting, and predictive analytics experience, FutureUP combines econometric AI, business context, and executive-ready delivery to turn existing data into practical pricing recommendations.
Founded by George Boretos, a seasoned entrepreneur specializing in AI-driven pricing, FutureUP was created to make advanced pricing intelligence accessible to more companies — supported by a broad community of analytics, technology, and business experts when needed.
Watch the interview above to learn more about the 25-year journey behind FutureUP — from pricing, forecasting, and analytics innovation to today’s AI-powered pricing intelligence.
The interview explains how decades of work in pricing and business foresight evolved into FutureUP Predict, the technology behind our approach to price optimization and the Strategic Price Uplift Scan.