When Forecasting Isn’t Really About Accuracy In the recent episode of the Forecasting Impact podcast (#1 in Predictive Analytics 2025), Laila Akhlaghi and George Boretos spoke with Harrison Katz of Airbnb about the broader role of forecasting — and why accuracy is only one part of the story. Coming from Airbnb, this perspective is especially interesting because forecasting sits at the heart of a complex marketplace where demand, supply, pricing, and market dynamics constantly

A Free Quick Assessment Tool to Help You Choose the Right Pricing Approach Pricing is one of the most powerful levers for improving revenue and profit. But deciding how to approach pricing is often less obvious than it seems. Should the work stay with the internal team? Is it time to bring in external pricing expertise? Would a focused AI-based price uplift scan be enough to identify the opportunity? Or does the company need a more complete pricing software solution? These qu

The Hard Part of Outcome-Based Pricing Is Choosing the Right Outcome On a recent trip to Morocco, I came across a simple pricing lesson in a ceramics store. The owner told us they had changed how workers were paid. Before: People were paid by the hour. ⏱️ Later: They moved to paying per finished item. 🍯 The difference was significant: When people were paid by the hour, speed was not really rewarded. In fact, slowing down could even make sense. When people were paid per finis

Are tokens the future of AI pricing — or just a messy transition phase? Join — monetization guru Gary Bailey and George Boretos, FutureUP's Founder & CEO — as they discuss tokens, usage-based pricing, and what AI companies can learn about choosing the right value metric. Tokens are not outcomes. In fact, they may be cost-plus in disguise. 🫨 In AI and SaaS pricing, tokens are becoming one of the most discussed monetization units. And it makes sense — at least from the supplie

In a previous article, we wrote about the Pricing Activation Framework — the journey from diagnostics to AI-powered pricing guidance and measurable business impact. The core idea was simple: Diagnostics explain what happened. Pricing intelligence helps identify what can happen next. Strategy and execution help achieve real business targets. From Pricing Diagnostics to Price Uplift Most companies already have pricing data, dashboards, reports, and customer information, but man

AI-driven pricing insights to unlock hidden revenue & margin effortlessly Excited to see FutureUP included again in Thinkers360’s 50 Thought Leading Companies on Artificial Intelligence 2026. Grateful for the recognition! AI in pricing has one clear job: Help companies find hidden revenue and margin opportunities in the data they already have — without big projects, heavy client involvement, or enterprise disruption. Because most companies do not lack pricing data. They lack