Honored to be named again among Thinkers360's Top 50 Global Thought Leaders & Influencers on Artificial Intelligence for 2026. AI has changed. So has my focus. After 25 years working with AI, the question that interests me most isn't what can AI do? It's where can AI create measurable business value? For me, one of the clearest answers is pricing. AI can now help companies find opportunities that are very hard to spot manually: Where customers are less price-sensitive than ex

Excited to see The 12 Biggest Pricing Mistakes — and How to Avoid Them featured in the September 2026 issue of Pricing Advisor, the Professional Pricing Society's member newsletter. The article covers twelve common pricing mistakes, from unclear objectives and ignored supply constraints to over- and under-estimating AI, and what to do instead. Strategy & Execution 01. Starting without a clear objective 02. Building a strategy nobody can execute 03. Giving up when execution ge

Meidanis, a sizeable Greek distributor of electrical equipment and consumables, wanted to understand where prices should increase or decrease across a broad product portfolio — and whether a more differentiated approach could improve contribution margin while protecting — and, where possible, increasing — revenue and volume. The challenge Meidanis operates through a nationwide network of more than 30 stores. The business is predominantly B2B, serving professional customers, w