Most AI pricing initiatives fail commercially, not technically When an AI pricing project fails, the "usual suspect" is a broken algorithm. But in most cases, the problem is commercial, not technical. A wrong or unclear objective. Data that looked valuable and ended up adding noise. Or a recommendation that was probably right and never got executed, because it wasn't aligned with operational processes or nobody trusted it. That gap — between a model that works and a model tha

Pricing I/O has published a collection of insights from pricing experts on Marcos Rivera's Street Pricing Podcast about what AI is doing to SaaS pricing, including two points from FutureUP. Many thanks to Marcos and the Pricing I/O team — for the invitation to the podcast and for including FutureUP in the selection. Three things from that conversation are worth expanding on here: 1. AI can find the price you were too scared to test yourself This story comes from my first star

Can ChatGPT tell you what price to charge? Probably not — but the right type of AI, used properly, can still transform how you make pricing decisions. Excited to return to the Impact Pricing podcast with pricing expert Mark Stiving! FutureUP's founder, George Boretos, joined Mark to explore where AI can genuinely add value to pricing — and where expectations can go wrong. The key message: Use AI as a tool. Don't follow it blindly when making specific pricing decisions. Genera

When the Evaluation Framework Matters More Than the Model In the latest episode of the Forecasting Impact podcast (#1 in Predictive Analytics 2025), Mariana Menchero and George Boretos spoke with Nicolas Vandeput, supply chain data scientist, author, educator, founder of SupChains, and organizer of the VN forecasting and inventory competitions. The conversation covered machine learning, demand forecasting, inventory optimization, and some widely used forecasting practices Nic

When Forecasting Isn’t Really About Accuracy In the recent episode of the Forecasting Impact podcast (#1 in Predictive Analytics 2025), Laila Akhlaghi and George Boretos spoke with Harrison Katz of Airbnb about the broader role of forecasting — and why accuracy is only one part of the story. Coming from Airbnb, this perspective is especially interesting because forecasting sits at the heart of a complex marketplace where demand, supply, pricing, and market dynamics constantly

Are tokens the future of AI pricing — or just a messy transition phase? Join — monetization guru Gary Bailey and George Boretos, FutureUP's Founder & CEO — as they discuss tokens, usage-based pricing, and what AI companies can learn about choosing the right value metric. Tokens are not outcomes. In fact, they may be cost-plus in disguise. 🫨 In AI and SaaS pricing, tokens are becoming one of the most discussed monetization units. And it makes sense — at least from the supplie

Where AI meets Pricing Strategy! Excited to participate in the 2025 profitABLE Conference by the Professional Pricing Society in Barcelona! 🙂🙏 💡 Key Learnings from the Conference: ✅ Pricing drives every major KPI ✅ Complexity is rising — AI helps simplify ✅ Communication → C-suite trust → success ✅ Quick wins build momentum ✅ Human + AI collaboration wins 🎯 Our Workshop : “The AI in Pricing Paradox: An Opportunity for First Movers” 📅 Tuesday, 2 December | 🕘 9:00–16:0

AI Pricing ≠ Dynamic Pricing 😯 Most people think AI pricing = dynamic pricing. But there’s far more happening behind the scenes… FutureUP 's founder, George Boretos , joins Speaker and Pricing strategist Claire Wang for an in-depth discussion on how AI is transforming pricing strategy and performance! Here's what companies gain today when AI supports pricing: ✔️ Smarter recommendations per segment ✔️ Better upsell and cross-sell paths ✔️ Higher revenue and profit uplift ✔️

🔮 AI-Powered Pricing: From Guesswork to Foresight — What happens when Predictive AI meets Pricing Strategy? FutureUP's founder, George Boretos , joined host Laurent Dosogne in the Pricing Gym onThursday, Oct 30, at 4 PM CET for a special session on AI-driven pricing transformation. Here’s what we explored together: ➡️ How Predictive AI and econometric intelligence remove guesswork and make pricing proactive ➡️ Why 50–60% of pricing impact comes from fast, low-risk wins ➡️

An Opportunity for First Movers!🚀 We just had an incredible conversation with Kevin Mitchell , President of the Professional Pricing...

Forecasting the Future of Everything! FutureUP's Founder & CEO, George Boretos , hosts the latest episode of the prestigious Forecasting Impact ( #1 podcast in Predictive Analytics ), a monthly podcast by the International Institute of Forecasters about Forecasting and AI! In this episode, we speak with Dr. Theodore Modis , acclaimed forecasting expert, strategist, and founder of Growth Dynamics , about the science behind forecasting and the natural laws that govern technolo

FutureUP 's founder, George Boretos , joins acclaimed pricing expert Marcos Rivera , host of the successful podcast Street Pricing , for...

AI is rewriting the rules of pricing! First movers are already winning.🚀 🎉 Excited to launch our first online course with the...

🎉 400+ Pricing Professionals registered through LinkedIn and Zoom! Thank You for Making Our Webinar a Success! Are you leaving money on...

Is Tesla a car company, or a monetization masterclass?🚘 In our first Unpopular Pricing episode, Gary Bailey , LinkedIn's Top Voice and...

25 years in AI: key learnings, what's next, and why Pricing will define who wins in the AI era! In this interview with Nathalie Gallo ,...

Pricing: The Startup Growth Hack Nobody Talks About 💰 Join us for another discussion of FutureAI insights , a monthly newsletter...

Pricing Secrets Every Startup Needs to Know!🚀 What’s the one strategy that can make or break a startup? Pricing! It’s not just...

Are You Missing Out on Price Optimization? AI can be a game-changer!🚀 Excited to participate in the Impact Pricing podcast by pricing guru Mark Stiving! FutureUP's founder, George Boretos, shared insights about the power of AI-driven Price Optimization! Discover why Strategic Price Optimization, especially with AI, is one of the most powerful - and often overlooked - tools for growth and profitability! These are the key highlights of the discussion: ➡️ Pricing is Strategic,

Excited to participate in the Future Forward Podcast with Suresh Kumar ! FutureUP's founder, George Boretos , shared insights about his...