When Forecasting Isn’t Really About Accuracy In the recent episode of the Forecasting Impact podcast (#1 in Predictive Analytics 2025), Laila Akhlaghi and George Boretos spoke with Harrison Katz of Airbnb about the broader role of forecasting — and why accuracy is only one part of the story. Coming from Airbnb, this perspective is especially interesting because forecasting sits at the heart of a complex marketplace where demand, supply, pricing, and market dynamics constantly

Are tokens the future of AI pricing — or just a messy transition phase? Join — monetization guru Gary Bailey and George Boretos, FutureUP's Founder & CEO — as they discuss tokens, usage-based pricing, and what AI companies can learn about choosing the right value metric. Tokens are not outcomes. In fact, they may be cost-plus in disguise. 🫨 In AI and SaaS pricing, tokens are becoming one of the most discussed monetization units. And it makes sense — at least from the supplie

Where AI meets Pricing Strategy! Excited to participate in the 2025 profitABLE Conference by the Professional Pricing Society in Barcelona! 🙂🙏 💡 Key Learnings from the Conference: ✅ Pricing drives every major KPI ✅ Complexity is rising — AI helps simplify ✅ Communication → C-suite trust → success ✅ Quick wins build momentum ✅ Human + AI collaboration wins 🎯 Our Workshop : “The AI in Pricing Paradox: An Opportunity for First Movers” 📅 Tuesday, 2 December | 🕘 9:00–16:0

AI Pricing ≠ Dynamic Pricing 😯 Most people think AI pricing = dynamic pricing. But there’s far more happening behind the scenes… FutureUP 's founder, George Boretos , joins Speaker and Pricing strategist Claire Wang for an in-depth discussion on how AI is transforming pricing strategy and performance! Here's what companies gain today when AI supports pricing: ✔️ Smarter recommendations per segment ✔️ Better upsell and cross-sell paths ✔️ Higher revenue and profit uplift ✔️

🔮 AI-Powered Pricing: From Guesswork to Foresight — What happens when Predictive AI meets Pricing Strategy? FutureUP's founder, George Boretos , joined host Laurent Dosogne in the Pricing Gym onThursday, Oct 30, at 4 PM CET for a special session on AI-driven pricing transformation. Here’s what we explored together: ➡️ How Predictive AI and econometric intelligence remove guesswork and make pricing proactive ➡️ Why 50–60% of pricing impact comes from fast, low-risk wins ➡️

An Opportunity for First Movers!🚀 We just had an incredible conversation with Kevin Mitchell , President of the Professional Pricing...

Forecasting the Future of Everything! FutureUP's Founder & CEO, George Boretos , hosts the latest episode of the prestigious Forecasting Impact ( #1 podcast in Predictive Analytics ), a monthly podcast by the International Institute of Forecasters about Forecasting and AI! In this episode, we speak with Dr. Theodore Modis , acclaimed forecasting expert, strategist, and founder of Growth Dynamics , about the science behind forecasting and the natural laws that govern technolo

FutureUP 's founder, George Boretos , joins acclaimed pricing expert Marcos Rivera , host of the successful podcast Street Pricing , for...

AI is rewriting the rules of pricing! First movers are already winning.🚀 🎉 Excited to launch our first online course with the...

🎉 400+ Pricing Professionals registered through LinkedIn and Zoom! Thank You for Making Our Webinar a Success! Are you leaving money on...

Is Tesla a car company, or a monetization masterclass?🚘 In our first Unpopular Pricing episode, Gary Bailey , LinkedIn's Top Voice and...

25 years in AI: key learnings, what's next, and why Pricing will define who wins in the AI era! In this interview with Nathalie Gallo ,...

Pricing: The Startup Growth Hack Nobody Talks About 💰 Join us for another discussion of FutureAI insights , a monthly newsletter...

Pricing Secrets Every Startup Needs to Know!🚀 What’s the one strategy that can make or break a startup? Pricing! It’s not just...

Are You Missing Out on Price Optimization? AI can be a game-changer!🚀 Excited to participate in the Impact Pricing podcast by pricing...

Excited to participate in the Future Forward Podcast with Suresh Kumar ! FutureUP's founder, George Boretos , shared insights about his...

👇 Join us for an engaging webinar as we reveal the key insights 🔥 from our survey on AI in Pricing and Sales! Key takeaway: AI-Pricing...

€5 to Visit Venice - Too Low or Just Right? 💶 Venice's summer entry fee aimed to curb over-tourism, but is it enough? Join the two G's,...

Join us for another discussion of FutureAI insights , a monthly newsletter exploring cutting-edge future trends🔥and compelling AI...

Excited to participate in the latest episode of the AI Business Leadership podcast and share experiences from a 25-year journey and the...