Unpopular Pricing - Tesla

Is Tesla a car company, or a monetization masterclass?🚘

In our first Unpopular Pricing episode, Gary Bailey, LinkedIn's Top Voice and monetization guru, and George Boretos, FutureUP's Founder & CEO, unpack how Tesla didn’t just innovate in technology but disrupted sales, pricing, and the market. 🚀

Here’s what is covered:

✅ How Tesla disrupted sales, not just cars

✅ Why pricing comes before product

✅ What other sectors can learn from the EV playbook

✅ Where the next wave of monetization will hit

Tesla changed everything in the EV market, not just the tech:

➡️ Solved range anxiety by offering free recharging

➡️ Built direct sales funnels - zero ad spend

➡️ Leveraged government subsidies for them and end-customers

➡️ Created an upgradeable product with SaaS logic

➡️ Positioned for premium, but played like a disruptor

Compare that to BYD in China: low price, high scale, state-backed.

Two models. Two futures. One market war. Who is going to win?

Watch the discussion here!

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