Price cuts don’t fail by chance — they fail by math. Here’s the checkpoint almost everyone forgets. 😯 Two checkpoints In a previous post (Part 1), we looked at the first checkpoint: ➡️ Required volume growth: 15%+ is challenging, 25%+ extremely hard  But there is also a second checkpoint: ➡️ Price elasticity A simple guide 🟩 Low elasticity (1.0–1.5) Buyers care less about price Stronger differentiation e.g., branded clothing, specialty coffee, toiletries 🟨 Medium elastic

Price cuts are easy to implement and welcomed by customers, but rarely deliver the results we expect. In a previous post , we examined why price cuts typically fail to generate the required revenue growth. Now, let’s extend the same logic to profit  — and here’s where things become even more challenging. When it comes to profit, one additional parameter changes the entire story: 👉 Your current margin. How Margin Shapes profit growth when discounting A single formula links m

Most discounts demand scary volume jumps. Read on to see what to check before you enter the discount zone👇 Discounting strains margins and cash flow 💸 And “cut price = sell more” is often weaker than it looks. Why? It’s just math. 🧮 One formula links revenue, price, and volume changes: r = p + q + p*q (r,p,q: % change of revenue, price, quantity) You can use this formula to estimate the real volume uplift needed to hit revenue targets at a given discount. In most cases, yo

Profit depends on many factors, but which one really moves the needle? The Poll We asked, which is the most powerful Profit Level? 📈 ...

Forecasting the Future of Everything! FutureUP's Founder & CEO, George Boretos , hosts the latest episode of the prestigious Forecasting Impact ( #1 podcast in Predictive Analytics ), a monthly podcast by the International Institute of Forecasters about Forecasting and AI! In this episode, we speak with Dr. Theodore Modis , acclaimed forecasting expert, strategist, and founder of Growth Dynamics , about the science behind forecasting and the natural laws that govern technolo

FutureUP 's founder, George Boretos , joins acclaimed pricing expert Marcos Rivera , host of the successful podcast Street Pricing , for...

Spoiler alert: It’s Not Just the Algorithms! 💡🤖 The key to AI success is built on three essential pillars: 🧠 ALGORITHM : The core. The...

AI is rewriting the rules of pricing! First movers are already winning.🚀 🎉 Excited to launch our first online course with the...

And it’s not just about subscriptions anymore. 🤔   AI  is transforming how we price software. Even Salesforce - the company that made...

What came true - and what it means for you and your company’s future! 📍 November 2023 - one year after ChatGPT launched. We delivered a...

Optimise your pricing in a dynamic market, leveraging Predictive AI In today’s volatile and competitive business landscape, pricing is...

Our poll results are in and reveal a lot about the most critical pricing skills!   📊 These are the most critical pricing skills ranked,...

And OpenAI just fired the next shot!💥   A tweet and a plan A recent tweet by Sam Altman hints at a new OpenAI pricing model moving from...

One word: Pricing!   For years, Spotify dominated music streaming! 🚀 Yet, they kept losing money - hundreds of millions. 🙄 Then, in...

Major AI players may have a big problem...😯     New kid on the block! Here’s what we know: 📌 New open-source AI model , DeepSeek ,...

The new Pro plan Here’s what the new Pro plan offers:   🚀 Advanced Models: Access to the latest AI models, including o1 pro. 🔓 No...

ChatGPT's New $200/Month Pro Plan: Is It Worth It?🤔 Check out our new poll results and see what your peers think!💡   The new Pro plan...

Pricing is critical for your product's success! But with so many methods, how should you ask about it?🕵️ We ran a poll, and here’s what...

Gartner says AI-powered Price Optimization is the most valuable AI application in B2B!🚀 Yet our survey shows a shockingly low adoption...

AI is transforming every business function. It should be a no-brainer that everyone needs to focus on and explore applications in their...