AI is no longer about demos and hype — it’s about who can turn usage into profit! Almost a year ago, I wrote about the coming AI monetization war ! Since then, two shifts are impossible to ignore: 1️⃣ AI buyers now care more about business outcomes than the technology 2️⃣ AI vendors face pressure to monetize amid exploding compute costs 👉 OpenAI’s pricing experiments made this visible: The $200 Pro plan looked expensive. Yet even that tier struggles with profitability due

Most companies are locked inside it. And most don’t even know it. 👀 Pricing failures rarely look dramatic. They feel normal. Routine. Safe. That’s the problem!   Here are 4 invisible pricing defaults holding companies back:   🔒 Set & forget pricing   Pricing is treated as a one-time decision. Product improves. Marketing evolves. But pricing stays frozen.   The catch:   Costs change. Inflation moves. Competitors adjust. Customers adapt.   Profit leaks quietly.   🔒 Discounti

The answer may surprise you👇 At the recent Professional Pricing Society  profitABLE 2025 conference in Barcelona, renowned pricing expert Augustin Manchon delivered a powerful keynote on AI Monetization and Trust!   He shared a thought-provoking scenario: You launch a new AI initiative. First results show +6% revenue 🚀 …but +30% customer complaints ⚠️ So, what do you do? Scale anyway — financial gains come first Delay — fix issues Pilot — learn more Kill it — trust is too

Where AI meets Pricing Strategy! Excited to participate in the 2025 profitABLE Conference by the Professional Pricing Society  in Barcelona! 🙂🙏 💡 Key Learnings from the Conference:   ✅ Pricing drives every major KPI ✅ Complexity is rising — AI helps simplify ✅ Communication → C-suite trust → success ✅ Quick wins build momentum ✅ Human + AI collaboration wins 🎯 Our Workshop : “The AI in Pricing Paradox: An Opportunity for First Movers” 📅 Tuesday, 2 December | 🕘 9:00–16:0

The latest Gen4I Summit in Athens made one thing clear: AI is reshaping businesses right now! Here are the top insights driving the new AI reality: 1️⃣ AI is Everywhere Use cases are growing fast across operations, customer experience, product, and strategy. 2️⃣ Proof Over Promises Real deployments now lead the way. They deliver clear, measurable wins. 3️⃣ AI Must Impact the P&L The question has shifted from “Can AI do this?” to “Does AI improve revenue, margin, or speed?” 4

AI Pricing ≠ Dynamic Pricing 😯 Most people think AI pricing = dynamic pricing. But there’s far more happening behind the scenes… FutureUP 's founder, George Boretos , joins Speaker and Pricing strategist Claire Wang  for an in-depth discussion on how AI is transforming pricing strategy and performance! Here's what companies gain today when AI supports pricing: ✔️ Smarter recommendations per segment ✔️ Better upsell and cross-sell paths ✔️ Higher revenue and profit uplift ✔️

🔮 AI-Powered Pricing: From Guesswork to Foresight — What happens when Predictive AI meets Pricing Strategy? FutureUP's founder, George Boretos , joined host Laurent Dosogne  in the Pricing Gym onThursday, Oct 30, at 4 PM CET for a special session on AI-driven pricing transformation. Here’s what we explored together: ➡️ How Predictive AI and econometric intelligence remove guesswork and make pricing proactive ➡️ Why 50–60% of pricing impact comes from fast, low-risk wins ➡️

Top Pricing Software compared! Proud to be selected for The Pricing Club  Pricing Software Guide 2025 - the top benchmarking guide for pricing pros! 😃🚀 FutureUP helps teams price with confidence - faster decisions, less guesswork, stronger margins. This recognition highlights our focus on real business impact, leveraging AI and econometrics. Huge thanks to The Pricing Club  for the recognition and for all they do for the pricing community! 🙏 You can explore our profile i

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