Featured in PPS Pricing Advisor: The 12 Biggest Pricing Mistakes
Excited to see The 12 Biggest Pricing Mistakes — and How to Avoid Them featured in the September 2026 issue of Pricing Advisor, the Professional Pricing Society's member newsletter.
The article covers twelve common pricing mistakes, from unclear objectives and ignored supply constraints to over- and under-estimating AI, and what to do instead.
Strategy & Execution
01. Starting without a clear objective
02. Building a strategy nobody can execute
03. Giving up when execution gets hard
04. Treating pricing as analysis rather than leadership
Method & Approach
05. Ignoring quick wins while chasing the big transformation
06. Looking only at demand and ignoring supply
07. Treating elasticity as the final answer
08. Waiting for perfect data or a perfect model
Measurement & Tools
09. Failing to measure the impact of pricing decisions
10. Thinking AI-driven pricing is for everyone else
11. Treating AI as a shortcut to instant, perfect prices
12. Choosing the wrong pricing support or solution
What connects these mistakes is that there is no universally optimum pricing decision. There is only a better decision for a clear objective, made with evidence you can trust and carried through to execution.
📖 Read the new Pricing Advisor newsletter: PPS Pricing Advisor, September 2026
📄 Download the article as published (PDF):
Or read the original here: The 12 Biggest Pricing Mistakes — and How to Avoid Them
Thanks to the PPS team for sharing it with the pricing community!
AI-driven pricing insights to unlock hidden revenue & margin
Using your data. Minimal involvement. No implementation needed.
Comments