Pricing I/O has published a collection of insights from pricing experts on Marcos Rivera's Street Pricing Podcast about what AI is doing to SaaS pricing, including two points from FutureUP. Many thanks to Marcos and the Pricing I/O team — for the invitation to the podcast and for including FutureUP in the selection. Three things from that conversation are worth expanding on here: 1. AI can find the price you were too scared to test yourself This story comes from my first startup, which used...

How to orchestrate pricing, promotions, products, channels, AI, and execution for profitable growth in FMCG and retail It has become something of a tradition for me to read and review Danilo Zatta’s books during my travels! This time, Revenue Growth Management, co-authored with Jelle de Jong, travelled with me to Morocco and to Marrakech’s famous Majorelle Garden, closely associated with Yves Saint Laurent. It was a fitting setting. The garden brings together plants, color, water,...

The Hard Part of Outcome-Based Pricing Is Choosing the Right Outcome On a recent trip to Morocco, I came across a simple pricing lesson in a ceramics store. The owner told us they had changed how workers were paid. Before: People were paid by the hour. ⏱️ Later: They moved to paying per finished item. 🍯 The difference was significant: When people were paid by the hour, speed was not really rewarded. In fact, slowing down could even make sense. When people were paid per finished item,...