The Hard Part of Outcome-Based Pricing Is Choosing the Right Outcome On a recent trip to Morocco, I came across a simple pricing lesson in a ceramics store. The owner told us they had changed how workers were paid. Before: People were paid by the hour. ⏱️ Later: They moved to paying per finished item. 🍯 The difference was significant: When people were paid by the hour, speed was not really rewarded. In fact, slowing down could even make sense. When people were paid per finished item,...

The latest Gen4I Summit in Athens made one thing clear: AI is reshaping businesses right now! Here are the top insights driving the new AI reality: 1️⃣ AI is Everywhere Use cases are growing fast across operations, customer experience, product, and strategy. 2️⃣ Proof Over Promises Real deployments now lead the way. They deliver clear, measurable wins. 3️⃣ AI Must Impact the P&L The question has shifted from “Can AI do this?” to “Does AI improve revenue, margin, or speed?” 4️⃣ Human + AI...

Honored to be named among the Top 50 Global Thought Leaders in AI 2025 by Thinkers360 , alongside such inspiring thinkers and...