Honored to be named again among Thinkers360's Top 50 Global Thought Leaders & Influencers on Artificial Intelligence for 2026. AI has changed. So has my focus. After 25 years working with AI, the question that interests me most isn't what can AI do? It's where can AI create measurable business value? For me, one of the clearest answers is pricing. AI can now help companies find opportunities that are very hard to spot manually: Where customers are less price-sensitive than expected Where...

Excited to see The 12 Biggest Pricing Mistakes — and How to Avoid Them featured in the September 2026 issue of Pricing Advisor, the Professional Pricing Society's member newsletter. The article covers twelve common pricing mistakes, from unclear objectives and ignored supply constraints to over- and under-estimating AI, and what to do instead. Strategy & Execution 01. Starting without a clear objective 02. Building a strategy nobody can execute 03. Giving up when execution gets hard 04....

Your Idea Is the Product: What Pricing Can Teach Us About Influence Anyone who has worked in pricing, marketing, or leadership positions knows the feeling. You've done the work. The analysis is solid. The opportunity is clear. The recommendation makes sense. And then… nothing happens. The idea stalls in a meeting, gets pushed to next quarter, or simply disappears. This is something I've become increasingly interested in through my own work in AI-driven pricing. Finding the right answer is...