Pricing Solution Advisor

FutureUP
Jun 14
3 min read

Updated: Jun 26

A Free Quick Assessment Tool to Help You Choose the Right Pricing Approach

Pricing is one of the most powerful levers for improving revenue and profit. But deciding how to approach pricing is often less obvious than it seems.

Should the work stay with the internal team?
Is it time to bring in external pricing expertise?
Would a focused AI-based price uplift scan be enough to identify the opportunity?
Or does the company need a more complete pricing software solution?

These questions come up repeatedly in real business discussions — especially when pricing complexity has grown across products, customers, markets, discounts, or channels.

The Pricing Solution Advisor is a quick assessment tool to help companies determine which pricing approach best fits their current situation.

Pricing Solution Advisor

The core idea

The Pricing Solution Advisor is the product of hundreds of discussions over the past three years with pricing leaders, pricing experts, commercial leaders, and CEOs.

Across these conversations, one pattern became clear:

Many companies know pricing matters, but they are unsure what type of support they actually need.

Some have strong internal teams, but limited capacity
Some have pricing expertise, but not enough analytical depth or speed
Some need strategic guidance
Some need a quantified view of uplift potential
Some need better execution and governance
Some may be looking at software before they have clearly identified which pricing opportunities are worth operationalizing

The challenge is not simply choosing a pricing solution, but choosing the right next step.

The framework behind the tool

The methodology behind the tool is described in more detail in this article. At a high level, the framework compares four common pricing approaches:

Internal teams: Often the natural starting point. Internal teams understand the business, customers, products, and constraints. But as pricing complexity grows, capacity, tooling, and specialist knowledge can become limiting factors.

Pricing experts: Useful when the challenge requires experience, judgment, strategic design, governance, or commercial alignment. This is often the right route for broader pricing transformation or highly context-specific problems.

AI-based Price Uplift Scan: A focused way to use existing sales data to identify where margin or revenue opportunities may be hidden, without deploying software or launching a large project. This is especially useful when the company wants to quantify pricing upside fast and without enterprise disruption.

Pricing software: Powerful when pricing needs to be managed continuously and at scale, with workflows, approvals, integrations, rules, governance, and real-time execution. But it usually requires a bigger commitment and may be more than what some companies need at the initial stage.

Each option can be the right answer, but not for every company, and not at every stage.

What the Pricing Solution Advisor does

The tool asks a short set of questions about your pricing situation, including:

What you are trying to achieve
Whether you focus on strategic guidance, quantified uplift, execution, or automation
How complex your pricing environment is
How quickly you need insight or action
Whether you want limited internal involvement
Whether you need periodic or frequent price reviews
Whether you have a focused scope or operate at scale

Based on your answers, the tool provides a recommended pricing approach and a short explanation of why that route may fit your situation.

👉 It is not meant to replace a deeper discussion — it is meant to help clarify the starting point.

Pricing Solution Advisor

Why this matters

A common mistake in pricing is not choosing a “bad” solution — it is choosing a solution that is too heavy, too light, or simply not the best fit for the actual problem.

A company may not need software yet. It may first need to understand where the pricing opportunity sits.
Another company may not need another diagnostic. It may need governance, execution, and systems.
Another may not need external support at all — but simply a clearer internal focus.

The right pricing path depends on the problem to solve, the objective, the available capabilities, and the level of commitment required.

That is the logic behind the Pricing Solution Advisor.

Try the tool

If pricing is currently on your radar — whether because of margin pressure, discount complexity, portfolio growth, market changes, new leadership priorities, or the need to identify quick wins — the Pricing Solution Advisor can help you think through the most relevant next step.

Try it here:

Pricing Solution Advisor

Not every company needs the same pricing solution. But every company benefits from choosing the right pricing approach for the problem it is actually trying to solve.