Most Companies Track Price. Very Few Track Pricing Performance. Most companies know their: List price Discounts Margins But very few companies track pricing performance . Pricing performance answers a different question: How effectively does pricing drive revenue, profit, and market outcomes? To answer that question, companies need a system of pricing metrics , not just a few isolated KPIs. Below is a simple framework for thinking about pricing metrics. Price Level Metrics These metrics...

They collapse quietly, and long before you notice! 😲 Many industries are under serious margin pressure. The reasons are familiar: ⚠️ Intense competition ⚠️ Price pressure ⚠️ Limited customer budgets ⚠️ Rising energy and raw-material costs ⚠️ Macro uncertainty Even highly differentiated markets like AI are feeling it. For example, in a recent post, Gary Bailey  highlighted that OpenAI may be operating at margins as low as -70%. So here’s the real question: 👉 How easy is it to “just” raise...

AI is no longer about demos and hype — it’s about who can turn usage into profit! Almost a year ago, I wrote about the coming AI monetization war ! Since then, two shifts are impossible to ignore: 1️⃣ AI buyers now care more about business outcomes than the technology 2️⃣ AI vendors face pressure to monetize amid exploding compute costs 👉 OpenAI’s pricing experiments made this visible: The $200 Pro plan looked expensive. Yet even that tier struggles with profitability due to high usage...