Pricing has an unusually broad impact on a business. It affects revenue, profitability, customer acquisition, retention, sales behavior, positioning, and even operational capacity. Yet pricing decisions are often made through fragmented processes, incomplete analyses, internal compromises, or assumptions that have not been tested against actual market behavior. Some mistakes are obvious, such as discounting too aggressively. Most pricing errors are often deeply embedded within business...

When Forecasting Isn’t Really About Accuracy In the recent episode of the Forecasting Impact podcast (#1 in Predictive Analytics 2025), Laila Akhlaghi and George Boretos spoke with Harrison Katz of Airbnb about the broader role of forecasting — and why accuracy is only one part of the story. Coming from Airbnb, this perspective is especially interesting because forecasting sits at the heart of a complex marketplace where demand, supply, pricing, and market dynamics constantly interact. One of...

A Free Quick Assessment Tool to Help You Choose the Right Pricing Approach Pricing is one of the most powerful levers for improving revenue and profit. But deciding how to approach pricing is often less obvious than it seems. Should the work stay with the internal team? Is it time to bring in external pricing expertise? Would a focused AI-based price uplift scan be enough to identify the opportunity? Or does the company need a more complete pricing software solution? These questions come up...