FutureUP workshop: PPS profitABLE Conference, Barcelona, Dec '25

Where AI meets Pricing Strategy!

Excited to participate in the 2025 profitABLE Conference by the Professional Pricing Society in Barcelona! 🙂🙏

💡 Key Learnings from the Conference:

✅ Pricing drives every major KPI

✅ Complexity is rising — AI helps simplify

✅ Communication → C-suite trust → success

✅ Quick wins build momentum

✅ Human + AI collaboration wins

🎯 Our Workshop: “The AI in Pricing Paradox: An Opportunity for First Movers”

📅 Tuesday, 2 December | 🕘 9:00–16:00 CET

Together with an amazing audience — sharing insights and real-life experiences — we explored how companies can turn AI’s promise into real pricing power and long-term advantage.

We focused on:

✅ How to apply AI tools to solve real pricing challenges

✅ How to find quick wins using existing data

✅ Why you need to move fast to gain first-mover advantage

We also wrapped up with two practical exercises participants can take back to their teams:

📌 A quick self-assessment on AI-in-Pricing readiness

📌 A 30/60/90-day action plan to accelerate the journey toward AI-powered pricing:

🔗 If you missed the workshop, check out our PPS course for more information.

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Interested in learning more about AI-Powered Price Optimization and Strategic Forecasting?

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