New course: The AI in Pricing Paradox – An Opportunity for First Movers

FutureUP
Jun 25
3 min read

AI is rewriting the rules of pricing! First movers are already winning.🚀

🎉 Excited to launch our first online course with the Professional Pricing Society, the world’s leading organization for pricing professionals! 🎉

📢 “The AI in Pricing Paradox – An Opportunity for First Movers” explores how AI is already reshaping pricing, quietly but in big ways.

What you'll learn 🔍

✅ How AI moved from hype to real-world business impact

✅ The key challenges and untapped potential in pricing today

✅ How AI is redefining pricing through automation & prediction

✅ Why now is the best time to act

✅ How B2B and B2C leaders are already boosting margins with AI

✅ Real examples of AI-driven pricing in action

✅ How to kickstart your AI pricing journey today - no PhD required

Who is it for 🙋‍♂️

🎯 This is for pricing pros who want to:

🔹 Turn data into smarter, faster pricing

🔹 Get ahead by adopting AI early

🔹 Move from theory to real-world wins

🔹 Lead change within their organization to the new AI era

What's included 👇

This training explores the transformative role of Artificial Intelligence (AI) in Pricing, highlighting its potential to revolutionize business strategies across industries. With AI entering the mainstream - largely propelled by successful tools like ChatGPT - companies are now at a pivotal point to leverage Predictive AI and econometric intelligence for competitive pricing.

Module I

We begin with an overview of AI’s evolution, highlighting how recent developments have shifted the focus from technical hype to real-world impact. While human-equivalent AI (AGI) still eludes us, today’s Predictive AI capabilities offer substantial benefits for pricing optimization, forecasting, and decision-making.

Module II

We then examine the current state of pricing. Despite being a strategic lever, pricing remains underutilized in many companies, often lacking dedicated professionals or advanced tools. The multiple challenges that companies face today, including macro, market, and geopolitical disruptions, bring Pricing to the spotlight and create an opportunity for AI adoption.

Module III

Through real-world examples from both B2B and B2C and the retail, manufacturing, transportation, and technology sectors - including UPS, Amazon, Uber, and other success stories – this session illustrates how AI-powered pricing has already yielded considerable revenue and profit gains from as early as the 1980s. Predictive AI helps determine optimal pricing, assess customer segments, and simulate market scenarios with great business impact, as many reputable consulting firms such as Gartner and others have verified.

Module IV

This final session deals with the AI in Pricing Paradox. Despite its significance and proven business value, AI-powered Pricing is still at its early adoption stage, creating a unique opportunity for first movers to gain a competitive edge over competitors. This session demonstrates why AI is not here to replace pricing professionals but to augment their role while focusing on the numerous pricing challenges AI can solve and how this works in practice.

Quick guides 🪄

You'll also get:

⚙️ Fast-start guides

💡 Practical tips & benchmarks

🤝 A blueprint for Human-AI collaboration in pricing

Participants are encouraged to follow the quick guides presented in the training to kick-start their AI-powered Pricing journey while identifying quick wins, leveraging existing data, and fostering smooth Human-AI collaboration to lead pricing transformation in their organizations.

📢 Join us!

✅ The future of pricing is already here, powered by AI.

Will you lead or lag behind?

👉 Join us to drive change with AI and achieve quick wins, unlocking real business impact.

Interested in learning more about AI-Powered Price Optimization and Strategic Forecasting?

Get in touch