New PPS Podcast: The AI in Pricing Paradox
- FutureUP
- Sep 5
- 1 min read
An Opportunity for First Movers!🚀
We just had an incredible conversation with Kevin Mitchell, President of the Professional Pricing Society (PPS), on the future of AI in Pricing!
Here are the big takeaways:
➡️ AI-powered Price Optimization is one of the most valuable AI applications in business.
➡️ Yet adoption rates remain surprisingly low.
➡️ The biggest barrier? Companies don’t know where to start.
The path forward is simpler than most think:
✔️ Start small with a few products or markets.
✔️ Get a quick win.
✔️ Learn, adapt, and scale.
👉 It’s not about budget. It’s about the right mindset. Smaller companies with the right approach are often outperforming big ones stuck in “analysis paralysis.”
We also discussed:
✅ Why combining AI with econometric intelligence makes models more explainable, more practical, and more powerful in today’s volatile markets.
✅ Why Human-AI collaboration is a game-changer for pricing success.
🎧 You can find more info and listen to the podcast here:
To get started with AI in pricing, sign up for our online course with the PPS:
💡 Question: Is your company still treating pricing the old way or the AI way? What’s the biggest blocker to starting with AI in pricing? Leave your thoughts in the comments! 💬
Interested in learning more about AI-Powered Price Optimization and Strategic Forecasting?
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