Unlocking AI's potential in Pricing strategies!
- FutureUP
- Jul 29
- 1 min read
Updated: Jul 31
FutureUP's founder, George Boretos, joins acclaimed pricing expert Marcos Rivera, host of the successful podcast Street Pricing, for an insightful interview exploring how artificial intelligence is reshaping pricing strategies, from startups to global enterprises.
Drawing from his 25+ journey, George shares practical insights into deploying AI for price optimization and the critical role of clarity, experimentation, and strategic framing.
Key topics explored:
✅ Why many companies face challenges with AI & Pricing
✅ A simple pricing experiment that doubled revenue
✅ How to price new products with limited data
✅ How Predictive AI can boost pricing and profitability
✅ What’s really blocking AI adoption (hint: it’s not the tech)
The biggest takeaway?
Clarity beats complexity. Even the best AI model can’t fix a poorly framed pricing problem.🧠
Here’s what works:
1️⃣ Start with a clear objective: profits, revenue, growth, or market share?
2️⃣ Prioritize business logic over algorithms
3️⃣ Run quick, low-risk pricing experiments
4️⃣ Go beyond sales data - include market trends, customer context
5️⃣ Use research & proxies when data is missing
6️⃣ Build momentum with fast, practical wins
Most companies are still guessing. The first AI adopters? They’re already winning!
🎧 Want to learn more?
Interested in learning more about AI-Powered Price Optimization and Strategic Forecasting?
Comments