Who Sets the Price You Pay? The Hidden AI Behind Everyday Decisions
- FutureUP
- Mar 28
- 1 min read
25 years in AI: key learnings, what's next, and why Pricing will define who wins in the AI era!
In this interview with Nathalie Gallo, FutureUP's founder, George Boretos, shares his 25+ year journey in AI - including the past 8 years building startups at the intersection of AI, pricing, and growth.
One thing is made clear: AI will define the future of work - and pricing will define who wins!
We talk a lot about AI’s power in content, automation, and customer service. But there’s one area with a quiet but massive impact: Pricing!💰
In the classic 4Ps of marketing - Product, Place, Promotion, Price - AI is now embedded in all of them:
➡️ Smarter segmentation in promotion
➡️ Partners management in place
➡️ Innovation in product development
And most importantly:
➡️ AI-powered Price optimization
📉 The surprising stat? Only 16% of businesses leverage AI for price optimization despite price being the biggest profit lever.🤔
👉 That’s a missed opportunity - and a massive edge for those who act early.
🎥 Watch the full interview below 👇
Interested in learning more about AI-Powered Price Optimization and Strategic Forecasting?
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