📊 Poll: Would you scale an AI initiative that boosts revenue… but hurts trust?

The answer may surprise you👇

At the recent Professional Pricing Society profitABLE 2025 conference in Barcelona, renowned pricing expert Augustin Manchon delivered a powerful keynote on AI Monetization and Trust!

He shared a thought-provoking scenario:

You launch a new AI initiative.

First results show +6% revenue 🚀

…but +30% customer complaints ⚠️

So, what do you do?

• Scale anyway — financial gains come first

• Delay — fix issues

• Pilot — learn more

• Kill it — trust is too important

💡 This is a powerful reminder that trust, reputation, and other intangible assets must be considered along with potential financial gains in all AI-driven initiatives!

🔍 Our poll has been launched, and we'll soon share what happened in the room — and how our poll compares. You might be surprised by the answers…

📊 Here’s how the poll results played out 👇

🔹 33% would Pilot – learn more before committing

🔹 33% would Delay – fix the issues first

🔹 20% would Scale anyway – financial gains come first

🔹 13% would Kill it – trust is non-negotiable

💡 The takeaway?

An overwhelming 66% chose caution over speed (Pilot or Delay). Even with clear revenue upside, most leaders are unwilling to gamble with trust, reputation, and long-term value.

This strongly echoed the discussion sparked by Augustin Manchon during his keynote on AI Monetization and Trust:

 👉 Revenue is measurable.

 👉 Trust is fragile.

 👉 And once lost, it’s painfully expensive to rebuild.

In AI-driven pricing and monetization, intangibles are no longer “soft” factors—they are strategic assets.

Huge kudos to Augustin for driving this important conversation in pricing and AI ethics 👏

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