The Invisible Pricing Prison🔒

Most companies are locked inside it. And most don’t even know it. 👀

Pricing failures rarely look dramatic.

They feel normal. Routine. Safe.

That’s the problem!

Here are 4 invisible pricing defaults holding companies back:

🔒 Set & forget pricing

• Pricing is treated as a one-time decision.

• Product improves. Marketing evolves.

• But pricing stays frozen.

The catch:

• Costs change.

• Inflation moves.

• Competitors adjust.

• Customers adapt.

Profit leaks quietly.

🔒 Discounting as the reflex

• Sales pushes for it.

• Growth depends on it.

• Margins suffer from it.

The problem:

• Lower prices are hard to reverse.

• Customers anchor fast.

Price increases? Much easier to correct if you’re wrong.

So why is discounting still the default?

🔒 Cost-plus thinking

• Costs + markup = price.

• Simple. Familiar. Comfortable.

But:

• Customers don’t buy your costs.

• They buy value.

Willingness to pay often has little to do with your accounting.

🔒 Following competition

• Price moves when competitors move.

• Your price becomes whatever others set.

• You react first, ask questions later.

The issue:

• You "trust" your competitor more than your company.  

• You lose control of your pricing strategy.

• You inherit competitor assumptions instead of basing price on your value.

You give up pricing power and let the market decide your margins for you.

Pricing doesn’t fail loudly - it fails silently. Escaping the invisible prison starts with awareness. 🔓

👉 This is why we created this poll to identify the key pricing traps that companies get stuck in. Stay tuned for the results soon!

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