Poll: What drives profit?🤔

Updated: Aug 11

Profit depends on many factors, but which one really moves the needle?

We asked, which is the most powerful Profit Level?

📈 Increasing Volume: Boost sales through smarter marketing, better targeting, and effective promotions.

💰 Increasing Price: Spot opportunities where demand is inelastic, value is underpriced, or audiences are willing to pay more.

💸 Reducing Costs: Streamline operations, negotiate better deals, and eliminate inefficiencies to improve margins.

We've launched a new poll to gather insights from pricing pros, marketers, founders, or business leaders.

Poll results are in - and may surprise you!

➡️ Pricing pros: 78% say Price is the bigger profit driver

➡️ Other roles: Volume wins, with Price and Cost cuts close behind

Why the divide?

It depends on the situation.

💰 Inelastic demand → Increase Price

💸 Small margins → Cut Costs

📈 High margins → Boost Volume

👉 Bottom line: Most companies start with costs or volume. The smart ones use AI to spot hidden opportunities for price increase!

You can find more details about the impact of the different levers on profit and the importance of price elasticity here:

Interested in learning more about AI-Powered Price Optimization and Strategic Forecasting?

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