Why AI may hold the key to awaken the Pricing "Invisible" giant
Pricing has been the “invisible” giant - massively underrepresented compared to sales and marketing.🤷♂️ Yet, it holds the key to unlocking serious profit & growth! 🚀
In a recent post, I shared some staggering facts:
➡️Pricing decision-makers are outnumbered by Sales & Marketing by 75x or more.😮
➡️Companies with fewer than 2,000 employees or less than $100M in revenue typically don’t even have a single Pricing professional, let alone a structured function.😕
How can this be?🤔
Pricing is the strongest profit driver and a key growth factor. Yet, many companies are leaving huge money on the table by ignoring it.
But here’s the game-changer: AI might be the solution!🙂
In recent years, we've seen the rise of popular monetization approaches like Dynamic and Surge Pricing, both part of the broader field of AI-powered Pricing. With AI's rising popularity, Pricing is finally getting the attention it deserves!👌
Here’s where AI steps in as a catalyst for Pricing empowerment:
✅AI-driven tools can predict trends and optimize pricing dynamically for volatile markets
✅Smaller companies - many without a single Pricing professional - can now leverage data-driven strategies using AI tools
✅Larger companies can augment their pricing decisions with AI, moving beyond guesswork to precision
But here’s the kicker:
The Pricing community is at the epicenter of this transformation!😉
Why?
👉AI-powered Pricing needs professionals to guide analysis, test tools, and refine decisions
👉AI empowers Pricing experts and, combined with their knowledge, can skyrocket sales performance
👉 This leads to quick wins and builds momentum for larger investments in tools and people as the ROI becomes undeniable
AI will help democratize Pricing and make it accessible to the masses so that every company can enjoy the vast benefits of pricing. The Pricing community will be there at the epicenter of this transformation!
Interested in learning more about AI-Powered Price Optimization and Strategic Forecasting?
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