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S-curves and their Applications in Marketing, Business, and the Economy

Updated: Jan 5

In this article, published in Marketing Research Association’s Alert! magazine, Roger’s Diffusion of Innovations Model, based on a simple s-curve, is explored, as well as its numerous applications in marketing, business, and the economy. A case study of application to the global economy is offered as a proof of concept of the famous model.

Download the article from Marketing Research Association Alert! (p.34)

Marketing Research Association Alert
Download • 5.97MB


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