Updated: Aug 24
In this article, published in Marketing Research Association’s Alert! magazine, Roger’s Diffusion of Innovations Model, based on a simple s-curve, is explored, as well as its numerous applications in marketing, business, and the economy. A case study of application to the global economy is offered as a proof of concept of the famous model.
Download the article from Marketing Research Association Alert! (p.34)
Learn more about FutureUP