S-curves and their Applications in Marketing, Business, and the Economy
- George Boretos
- Apr 2, 2023
- 1 min read
Updated: Jan 5, 2024
In this article, published in Marketing Research Association’s Alert! magazine, Roger’s Diffusion of Innovations Model, based on a simple s-curve, is explored, as well as its numerous applications in marketing, business, and the economy. A case study of application to the global economy is offered as a proof of concept of the famous model.
Download the article from Marketing Research Association Alert! (p.34)
Interested in learning more about AI-Powered Price Optimization and Strategic Forecasting?
Comentarios