Any fool can cut the price💡

Back in the 90s, my MBA Marketing professor at Imperial College used to repeat this line: "Any fool can cut the price!" Decades later, it’s still true. 💡

When markets dip, competition grows, or sales chase the next deal, the reflex is the same:

❌ Cut prices

❌ Add discounts

❌ Erode value

But once you start racing to the bottom, it’s hard to climb back up. 😯

🔑 Smart pricing looks different:

✔️ Identify where to raise prices - many leave margin on the table

✔️ Adjust by price sensitivity - no one-size-fits-all

✔️ Show value - and ask to get paid for it

Only cut when you must. Discounts should be the last move, not the first.

👉 Here’s the tricky part: you need to get pricing right early on.

If not, you risk:

⚠️ Surprising customers with sudden changes

⚠️ Stronger pushback to adjust later

⚠️ Poor results that stick

That’s why AI-powered price optimization matters more than ever.

It helps:

 ➡️ See beyond market noise

 ➡️ Defend value

 ➡️ Spot hidden opportunities competitors miss

Question: Is discounting a sales enabler or a profit killer? Think about it, next time you're droping the price!

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Interested in learning more about AI-Powered Price Optimization and Strategic Forecasting?

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