Mobile apps optimum pricing across countries using AI
Updated: Nov 2
➡️ AI-based Price Optimization across countries💸
➡️ Macro & Market Impact🔥
➡️ x-fold increase in Revenue and Conversions🚀
A real case of Mobile application vendors using the Predictive AI model’s optimum price suggestions per country, resulting in significant revenue and performance benefits.
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Mobile apps vendors optimum pricing across countries
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The pricing challenge
Move from a “flat” price strategy for all countries and suggest different prices per country to improve revenue and conversion rates. Also, identify key growth drivers and their impact on sales performance.
The solution
A Predictive AI model offering price suggestions per country by leveraging various market, country, and product variables & characteristics.
The result & benefit
👍 Sales performance increase: 1.7x increase in revenue and 3x increase in conversion rates
👍 Key Growth Drivers identification: Exchange rate change was identified as the most critical growth driver, with an impact of up to 39%
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