Pricing is Broken 🧠💸

Updated: May 30

Most companies treat pricing like an afterthought. But pricing isn’t just math - it’s mindset, leadership, and execution.

Here’s what keeps pricing from working - and costing millions in profit:

❌ MINDSET MISTAKES

🔹“We just add a markup - what's there to optimize?”

🔹"We should keep the same price everywhere."

🔹"No need to update pricing - it’s working."

🔹"Let’s lower prices - competition is killing us."

🔹"Pricing comes after sales and marketing."

❌ LEADERSHIP GAPS

🔹No C-level commitment

🔹No internal buy-in

🔹No clear change strategy

❌ EXECUTION CHAOS

🔹Trying to fix everything at once

🔹Poor data, weak governance

🔹No process for testing, learning, or evolving

Pricing is not a one-time event. It’s a strategic discipline. And the most overlooked lever for growth and profits.

Want to get ahead?

✅ Start small and show quick wins

✅ Build pricing muscle over time

✅ Leverage experts' advice and AI tools

✅ Lead change and improve pricing's share of voice

💥 Mastering pricing is a competitive edge. If you don't do it, your competitors will and you'll fall behind.

Interested in learning more about AI-Powered Price Optimization and Strategic Forecasting?

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