Book review: "Instant Profits" by Mark Stiving

🚀 Raise Prices - Keep Customers - Win Bigger!

💡 Most companies undercharge. This book shows how to fix that.

"Instant Profits: How to Raise Prices Without Losing Customers" by Mark Stiving is the highest ROI-per-word business book I’ve read!

It's 1/10 the length of the author's other books and 5x the price.

That’s 50x more per word - and still worth it!

Why? Because it changes how you think about B2B Pricing.

🔑 Key takeaways:

✅ B2B pricing = ROI and value, not cost

✅ Price differentiation is normal - it reflects different value and ROI

✅ Price increases? Start at 10% (if justified), go higher in steps

✅ Communicate increases clearly - back them with value, costs, timing

✅ Incentivize sales based on margins if possible

You’ll also learn:

➡️ When is the right time to raise prices

➡️ How to identify the right products and customers

➡️ How to deal with competitors

➡️ How to involve sales and execute

🎯 Who should read it?

👉 Pricing pros who seek practical guidance and quick wins

👉 Execs aiming to improve profit, without losing customers

I highly recommend this book for anyone interested in leveraging pricing to improve their business!

Interested in learning more about AI-Powered Price Optimization and Strategic Forecasting?

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