Book Review: “Pricing Decoded” edited by Danilo Zatta and Maciej Kraus
- George Boretos
- Jun 15
- 2 min read
Pricing that actually works! Real stories. Real results. Real pricing wins.🚀
Just finished "Pricing Decoded" edited by two acclaimed pricing experts, Danilo Zatta and Maciej Kraus — a must-read for anyone serious about pricing that delivers!👍🙂
Here’s why this book stands out 👇
✅ 100% PRACTICAL INSIGHTS
Every chapter is a case study. No fluff. Just real-world wins, misses, and frameworks from top experts.
Features:
Daniel Cho, Wojciech Gorzeń, Karl Holm, Paolo De Angeli, Jerker Johansson, Michael Mansard, Pierre Yves Noel, Mariusz Gąsiewski, Dawid Pawlak, Michal Wiczkowski, Anna Sokólska-Krzemińska, Vlad Kuchkanov, Mohammed Ahmed, Anna Telakowiec, Jędrzej Rychlik, Matthew Jipps, Paola Andrea Valencia, Jacek Wyrębkowski, Thaynara L. DuBois, Christien DuBois 🙏😀👍
✅ MULTIFACETED & CROSS-INDUSTRY
Covers:
🔸B2C/B2B and multiple Industries
🔸Strategy, Optimization, and Execution
🔸Pricing psychology and market dynamics
🔸Multiple monetization models
🔸Business aspects and the science behind
🔸What worked and what didn’t (critical for learning)
💡 MY TOP HIGHLIGHTS (but all material is great and worth reading🙌):
🔹Michael Mansard, Pierre Yves Noel (Ch. 1): The Subscription Economy.
🔹Daniel Cho (Ch. 2): Especially the story about Need-based segmentation, but his other two stories are also amazing!
🔹Karl Holm (Ch. 7): Pricing new product launches & innovation.
🔹Vlad Kuchkanov (Ch. 8): First glimpses into the science of price optimization.
🔹Paolo De Angeli (Ch. 10): Customer value management.
🔹Anna Telakowiec (Ch. 11): Price perception in practice.
🔹Jerker Johansson (Ch. 12): Pricing fair game — or why you should be proud of your pricing!
🔹Jacek Wyrębkowski, Wojciech Gorzeń (Ch. 16): Building your pricing organization
🔹Thaynara L. DuBois, Christien DuBois (Ch. 17): Bringing the Macro and Market environment into pricing.
This book builds on earlier works from Danilo Zatta, like:
…and goes deeper into what actually works in the field!
Whether you're setting up pricing governance, exploring AI-driven price optimization, or simply passionate about pricing, this book delivers insights you can apply immediately!
Interested in learning more about AI-Powered Price Optimization and Strategic Forecasting?
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